Chief Nutrition

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Chief Nutrition Sustainability Actions

Supports regenerative farming

Chief says it supports regenerative agriculture, which is a farming approach that tries to improve soil, water, and biodiversity instead of wearing land out. The brand links this to its wider environmental goals and says it believes this is one of the most important things it can do for the planet. This is a current action rather than a future promise, because the brand describes it as something it already supports through its business.

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Works with Thankful For Farmers

Chief says every product purchase supports Thankful For Farmers, a program that helps farmers become more economically and environmentally sustainable. The brand presents this as part of how it supports the people who grow and supply its ingredients. The material does not give full details on how the program works, but it clearly describes it as an active support effort tied to current sales.

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Uses organic beef suppliers

Chief says it chose OBE Organic for its beef bars and biltong because the supplier produces organic beef. In plain terms, organic means the farm follows rules that limit certain chemicals and inputs. The brand also says the beef is made without chemicals, pollutants, or hormones. This is an existing sourcing choice, not a future target, and it relates to how the company says it manages ingredient quality and farming impact.

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About Chief Nutrition

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