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Dante6 Sustainability Actions

Sustainability formalised in 2019

Hunkemöller formalised its sustainability efforts in 2019 with the launch of Together Tomorrow. With this initiative, the company started looking at improving its commitments regarding the planet and people.

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Science Based Targets work

A big project that will radically transform everything is the commitment to setting Science Based Targets (SBTs). The SBTs will influence various fundamental aspects of operations, such as material usage, packaging, and transport.

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Preferred materials used

Efforts to incorporate preferred materials reduce the carbon footprint and align with the SBT objectives.

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Digital product passport data

The data collection involved in SBT feeds into environmental compliance efforts, such as the digital product passport and extended producer responsibility.

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Sustainable collections launched

Two sustainable collections, Josefina and Wies, were launched. The Wies collection earned the Green Product Award, and both collections sold out quickly.

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Local sourcing under review

The brand is looking into sourcing more locally to shorten the value chain and aims to incorporate this into more collections.

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Circularity campaign

A "Bring back sexy" campaign was aimed at promoting circularity, although it was not successful because consumers are unlikely to return their worn bras.

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