David’s Bridal

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David’s Bridal Sustainability Actions

Launched REIMAGINE collection

David's Bridal debuts REIMAGINE by DB Studio, their first ever eco-minded collection of gowns made from effortlessly chic recycled fabrics.

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Donated over 13,000 gowns

Since launching Frontline Fierce in February 2022, the retailer's philanthropy program, over 13,000 gowns and dresses have been donated to organizations supporting deserving individuals and initiatives.

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Launched Reclaimed Beauty

The retailer is also launched their Reclaimed Beauty initiative in which they repurpose deadstock fabrics into new dresses.

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Launched Frontline Fierce

David's Bridal announced today the launch of the brand's first corporate philanthropy initiative, Frontline Fierce. Grounded in the mission of "serving those who serve others," David's has committed to donating $100,000, 100 dresses a week, and 1,000 hours of employee volunteer time a year to nonprofit organizations who serve, support, and celebrate heroes who serve their local communities including active military, veterans, police, fire, medical professionals, teachers, and beyond.

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Hosted warehouse sale donations

The event will also proudly serve as a donation location for Operation Deploy Your Dress. Attendees can bring a new or gently used/pre-loved dress for donation to honor and support military servicepeople and military spouses.

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