DL1961

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DL1961 Sustainability Actions

Vertically integrated manufacturing

All our denim — from fiber to finished garment — is manufactured in our family-owned factory. By overseeing the entire process, we can focus on traceable and scalable practices that minimize environmental impact without compromising on quality. We strive to constantly invest in innovative sustainable technologies and audit at each stage of the process.

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Used recycled and renewable fibers

Your favorite jeans, tops, and outerwear are made from recycled, renewable, and regenerative materials that are good for the environment—and your wardrobe. We’ve partnered with Recover™ to break down textile waste from landfills and turn it into Recover™ recycled cotton fibers to create your new favorite pair of jeans.

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Used certified cotton varieties

In addition to our Recoverâ„¢ recycled cotton, we use cotton that is responsibly produced and meets one of four international certifications for quality and impact like GOTS, OCS and more.

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Used Tencelâ„¢ Lyocell

The ultra-soft fabrics you know and love are made with Tencel™ Lyocell, a botanic fiber made from beech tree wood. It’s known for softness and breathability, and is 100% biodegradable. Its ultra-absorbent qualities help us use less dye, water, and energy in the manufacturing process.

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Used REPREVE® Our Ocean™

Select knitwear pieces are made using this super comfortable and special fiber derived from post-consumer plastic bottles. They’ve been diverted from landfills where they’re at high risk of entering the ocean to be fashioned into cozy knits that bring you warmth, comfort, and peace of mind.

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Reduced water in production

Ahmed began with a statistic that stood out to me a lot: It takes about 1500 gallons of water to produce one normal pair of jeans, but DL1961 is able to use under 10 gallons to manufacture theirs. I later found out that DL1961 is extremely careful with their dying processes and only dip the fabric in once, to save water. Also, they recycle the water through water filtration systems at the actual factories.

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Used ozone and laser washing

The manufacturers use a special process called ozone washing to wash their denim in which oxygen is used to oxidize the indigo to make it the desired color. This process allows for a natural solution to washing denim that creates no byproducts or air pollution.

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Tracked product impact

According to the company, every pair of DL1961 jeans is tracked by the Environmental Impact Measurement software by Jeanologia, and made using eco-fibers, optimized water, energy and resource-saving technologies.

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Launched Digital Tag Project

The London exhibition also marks the launch of the brand’s Digital Tag Project, which has been designed to combat greenwashing and a lack of transparency regarding sustainability practices in the industry. The jeans come with a QR code on the inside waist that reveals how much of each resource (water, energy and recycled materials) was used to make the jean.

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