Downy stands out as a champion of fabric care, emphasizing the importance of protecting clothes to ensure their longevity. Committed to environmental sustainability, Downy fosters the softness and freshness of garments while incorporating eco-friendly practices in their production. The brand's ethos revolves around offering premium care for both the wardrobe and the planet, thus embodying a responsible approach to laundry care.
About Downy
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Downy Sustainability Actions
Downy Sustainability Commitments
2025
Sustainable Products
Downy is innovating to create products that foster sustainable consumption habits and delight consumers using fewer resources.
2025
Full Circle Packaging
Aiming to give new life to recycled plastics, the brand is committed to incorporating them into packaging and is seeking partnerships to create recycling solutions for all of its packaging materials.
Evidence