DUER

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Sustainability Summary

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DUER Sustainability Profile

DUER is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. DUER has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors 
DUER is a performance denim brand that has introduced a pre-sale model called Next by Duer to guide product development and reduce excess inventory. The company says it uses vertical manufacturing and fabric minimums set by mill partners to move styles into production only when enough shoppers show interest. Its approach is presented as a way to improve inventory management and product development while limiting overproduction. The brand also states that it aims to produce only to demand and encourages buying a few versatile, well-made items.

DUER Sustainability Actions

Launched Next by Duer

The first Next by Duer campaign, which centers on its Live Lite collection of slim, straight, relaxed tapered pants and shorts, is now live at duer.ca and shopduer.com, and exceeding funding expectations.

Used pre-sale prototypes

Rather than establish an inventory of products and then build demand with expensive marketing campaigns, the brand is testing a pre-sale method called Next by Duer that will drive the development of new product prototypes. The brand creates a prototype, runs a three-week campaign on its website and moves a new style into production if enough shoppers show interest.

Sought to reduce excess inventory

Lenett said, "[With this model, we’re] trying to eliminate the need for excess inventory by ensuring we only produce exactly to the demand."

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