ecostore Sustainability Profile

ecostore presents itself as a home and body care brand focused on safer products and lower-impact packaging. Its website says products are designed in Aotearoa, backed by science, and made with people and planet in mind. The brand highlights refill, reuse, and recycling in its packaging design, plus responsibly sourced ingredients and a range for sensitive skin. It also publishes progress figures on renewable energy use, kerbside recyclable packaging, and the share of its product volume that is Eco Choice certified. Independent third-party evidence in the material is limited, but ecostore is listed as a Certified B Corporation, which means it has met B Lab’s standards for social and environmental performance.

Positive Sentiment Found
Public sentiment in the material is mostly positive, but it is not very broad. On ecostore’s own site, the brand says it won a Readers Digest Trusted Brand award for its laundry range, which suggests strong customer trust in that product line. A Trustpilot snippet from a retailer that sells ecostore products also describes the products as “very eco focused” and praises the packaging and quick delivery, though that review page is for the retailer rather than ecostore itself. The strongest independent signal is ecostore’s Certified B Corporation status, which means B Lab has assessed the company against social and environmental standards. Overall, the available third-party evidence points to a brand that is viewed positively for practical eco features, but there is not enough independent review data here to show a wider public reputation.