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EDITED Sustainability Actions

Published sustainability analysis

Navigating Sustainability in Retail: Greenwashing, Regulations, and Data-Driven Strategy. The blog says that the fashion industry contributes significantly to sustainability challenges, with high carbon emissions and widespread greenwashing practices. It adds that retailers should invest in sustainable materials, enhance transparency, and utilize technology to substantiate sustainability claims and build consumer trust.

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Tracked sustainable keywords

Using EDITED’s data, products described using sustainable keywords equal 34% of ranges, up from 28% in 2023. 82% of these materials are related to fabric choices, with the majority containing recycled polyester. Virgin polyester continues to dominate assortments, with recycled alternatives accounting for less than 25% of tops, handbags, and dresses.

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Reported on responsible textiles

Retailers are primarily investing in responsible textiles (82%) and certifications from a third-party company (9%) to help build consumers’ trust in brands. This data-driven approach enables retailers to visualize material use across assortments to understand where opportunities exist to explore more eco-friendly solutions.

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