Chloé is a luxury fashion brand with a mixed sustainability picture. Independent ratings show some progress, but also clear gaps. Good On You rates it “It’s a start” overall, with stronger marks for people than for animals. B Lab says the brand is a Certified B Corporation with a score of 97.3, which means it has met verified social and environmental standards. Good On You also notes a science-based emissions target, some use of lower-impact materials, and some living wage coverage in final production. At the same time, it says the brand does not show enough evidence on biodiversity, full supply-chain wages, or animal welfare controls.
Positive Sentiment Found
Public sentiment is mixed, but there are some clear positive signals. Good On You rates Chloé “It’s a start” overall, with a 3 out of 5 Planet score, 3 out of 5 People score, and 2 out of 5 Animals score. It also notes that the brand has a science-based emissions target, reuses some textile offcuts, has a worker grievance system, and pays living wages to some workers in final production. B Lab lists Chloé as a Certified B Corporation with a score of 97.3, which means it passed a verified assessment of social and environmental standards. On Commons, the app’s community reviews are broadly positive about its sustainability-focused brand ratings, though that is about the app rather than Chloé itself.
Common Criticisms:
The negative sentiment is stronger in consumer review data. Trustpilot snippets for Chloé-related sites show very low ratings, including 1.5 out of 5 from 315 reviews for chloe.com, 1.5 out of 5 from 99 reviews for wearchloe.com, and 1.3 out of 5 from 75 reviews for bychloeferry.com. The review snippets mention disappointment with product quality, items not matching expectations, and complaints that some products seem cheap or plastic. On the sustainability side, Good On You says Chloé is only “It’s a start,” and points to gaps such as limited use of lower-impact materials, no clear evidence of biodiversity action, no clear proof that the brand is on track with its emissions target, and weak visibility on full supply-chain wages and animal welfare implementation. That means some claims are not fully backed by public data.