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Esola Sustainability Actions

Uses lower-impact ingredients

Good On You reports that HANA ORGANIC, which is owned by Esola Forest, uses a high proportion of lower-impact ingredients, including certified organic and organic inputs. The assessment also notes the use of ingredients that are intended to reduce chemical, water, and wastewater impacts within the supply chain. This indicates an existing product formulation approach that prioritises lower-impact ingredient selection rather than a purely conventional cosmetics model.

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Microplastic-free rinse-off products

The Good On You assessment states that HANA ORGANIC’s rinse-off products are microplastic-free. This is a present-tense product attribute relevant to pollution prevention and product circularity, and it suggests the brand has already removed microplastics from at least part of its portfolio. The source does not provide a broader packaging or end-of-life strategy, so the claim is limited to the product category specifically mentioned.

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Final production in Japan

Good On You notes that HANA ORGANIC’s final production stage takes place in Japan. The assessment also says the brand traces some of its supply chain, which indicates partial visibility into sourcing and manufacturing. However, the same source highlights that there is no evidence of a published code of conduct or living-wage assurance, so the operational transparency appears incomplete.

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Animal testing claim

The Good On You profile says HANA ORGANIC claims not to test ingredients or finished products on animals. The assessment also notes that this claim is not backed by certification in the material provided. The brand’s animal-related score is stronger than its people and planet scores, but the lack of independent certification means the claim remains self-reported rather than externally verified in the source set.

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