Increasing Customer Awareness
Starting with the reservation, Europcar lets its customers choose their vehicle on the basis of environmental criteria by providing the CO2 emissions of the models for rental when they select the vehicle on our website. This information is completed by an indicator scored from A to G (similar to an energy rating where “A” has the lowest impact), and a colour coding for clear and quick identification of the vehicles with the lowest emissions. Moreover, at the end of the rental, customers can check the theoretical carbon footprint of their journey on the bill, which is calculated by multiplying the number of kilometers travelled by the average emissions of the vehicle driven. Driven by a desire to reduce CO2 emissions from the use of our cars in circulation, we want to increase customer awareness, throughout the customer’s journey, in order to adopt simple acts that make the difference on their energy bill and for the planet.