Everything But Water

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Everything But Water Sustainability Actions

Water is Everything initiative

Inspired by a lifestyle that celebrates the ocean, Water is Everything is a commitment to fight the crises facing our seas such as plastic pollution, coral whitening and ocean acidification. The health of our planet is dependent on thriving aquatic ecosystems, and actions we take today will preserve our seas now and for future generations.

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25% donation on marked items

25% of the purchase price of items marked with the Water is Everything heart icon will support The 5 Gyres Institute's mission to end the global health crisis of plastic pollution.

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Rolled out sustainable packaging

Everything But Water has rolled out a sustainable packaging initiative comprised of two components: a complete re-design of eCommerce boxes and packing materials and a pilot of the use of glassine in place of polybags. On the former, eCommerce shipments are now made in brown corrugated paper boxes and brown flat mailers made from 100% post-consumer waste. Brown paper stuffing has replaced plastic bubble wrap where added protection is necessary.

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Replaced plastic gift cards

Last, we also replaced plastic gift cards with rigid, 100% post-consumer recycled paper.

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Introduced MaxSwim

MARCH 1, 2020 Introducing MaxSwim: our first sustainable collection

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Joined responsible packaging movement

JANUARY 20, 2021 We've joined Prana's responsible packaging movement

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