Fable has a verified B Corp certification, which means it has been assessed against B Lab’s social, environmental, and governance standards. Its B Corp score is 84.8, which suggests a solid level of performance, though not the highest possible. Independent sustainability commentary is more mixed. The Commons Earth gave Fable and Mane a beta rating of “Insufficient,” pointing to concerns around ingredients such as petrochemical-based inputs, palm oil-derived ingredients, and microplastics. Consumer reviews on Trustpilot are generally positive, with a 4.0/5 score for fable.com, but those reviews focus more on product and delivery than on ESG issues.
Positive Sentiment Found
Public sentiment is fairly positive on Trustpilot for the main Fable review page, which shows a 4.0 out of 5 score from 86 reviews. The visible comment says the product quality is great, although the reviewer also wanted clearer delivery timing and fewer messages. That suggests customers who leave reviews are often happy with the product itself, even if service details can be frustrating. There is also a much larger Trustpilot result for Fable England, with 4.6 out of 5 from 7,522 reviews, but that appears to be a different business and should not be treated as the same brand. On sustainability specifically, the strongest positive signal is the verified B Corp certification, which shows independent assessment rather than self-claim.
Common Criticisms:
The main negative sustainability signal comes from The Commons Earth, which gave Fable and Mane a beta rating of “Insufficient.” Its analysis flagged ingredients of concern, including petrochemical-based ingredients, palm oil-derived ingredients, and microplastics. The platform says the rating was auto-generated from public information and its own methodology, so it is not a full audit, but it still points to gaps in ingredient transparency and environmental performance. There is no evidence in the material of a formal controversy or scandal, and the Trustpilot review shown for fable.com is mostly positive. Still, the independent sustainability assessment suggests the brand has work to do on ingredient choices and disclosure.