Frankie & Co

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Frankie & Co Sustainability Actions

Launched sustainable swim capsule

The brand introduced its first sustainable swimwear collection, consisting of eight bikini separates made with Amni Soul Eco® fabric. The company said the material was selected to maintain product quality while reducing environmental impact, and described the yarn as part of a newer generation of sustainable textiles. The launch positioned the capsule as a first step rather than a full-range transition, indicating a limited but explicit move toward lower-impact materials in swimwear.

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Used Oeko-Tex fabric

Frankies Bikinis stated that the Amni Soul Eco® fabric used in its sustainable collection contains no toxic components and carries Oeko-Tex certification. The brand also said the material had been tested under a terrestrial plant toxicity guide. These details suggest a focus on material safety and reduced chemical concerns within a specific product line, although the claim applies to one collection rather than the entire brand assortment.

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Donated to Stonewall

The brand released a Pride collection and said 20% of proceeds would be donated to Stonewall Community Foundation. The collaboration was framed as support for LGBTQ+ communities, including emergency relief efforts during COVID-19. This was a cause-linked commercial initiative rather than a broad operational sustainability program, but it does show the brand using product sales to direct funds toward a social-impact partner.

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Partnered with Surfrider

Frankies Bikinis worked with Surfrider Foundation on a collection of swimwear, apparel, and accessories inspired by ocean protection. The Surfrider announcement also noted that the brand team joined a beach cleanup in Santa Monica and removed waste that could have reached the ocean. This indicates direct involvement in coastal conservation activity alongside a nonprofit partner.

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About Frankie & Co

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