Freuds

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Freuds Sustainability Actions

Runs Goals House events

Freuds says it builds, produces, curates, and runs up to 10 Goals House events each year. Goals House is described as a community of business leaders, activists, NGOs (non-government groups), and entrepreneurs that meet around major global moments. This shows Freuds is already involved in convening people around public-interest and sustainability topics, not just commercial work. The events appear to be part of its wider communications and influence work.

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Offers behaviour-change campaigns

Freuds says it works on behaviour change by using communications, policy, and public-purpose campaigns to influence opinion and shift habits. It also says its model is based on the COM-B framework, a behaviour science tool that looks at capability, opportunity, and motivation. In plain terms, this means the agency helps clients design campaigns that make it easier for people to act differently, including on issues like health, climate, and social change.

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Joined the S30 forum launch

An EY article says Freuds collaborated on the launch of the S30 forum, which brings together 30 chief sustainability officers (senior leaders who oversee sustainability strategy). The forum was created to speed up business action on sustainability. This places Freuds in a role that supports sustainability leadership and reporting conversations, even though the agency itself is not presented as a sustainability certifier or manufacturer.

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Works on sustainability standards

An EY sustainability article says Freuds was involved with work calling for globally consistent sustainability standards. The article argues that companies need common ways to measure and report non-financial information, such as emissions and other sustainability data. Freuds is mentioned as a communications partner in this discussion, which suggests it has helped shape public debate around sustainability reporting and trust.

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What do our labels mean?

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Certified B Corporation

About Freuds

  • Status
  • Unverified
  • Employees
  • 100 - 500
  • Country
  • United Kingdom