Gentle Herd

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Gentle Herd Sustainability Actions

Uses natural fibre materials

Gentle Herd says it specialises in Mongolian cashmere, fine wool, and mulberry silk, positioning these as natural materials selected for warmth and durability. The brand describes its products as designed to last for years rather than seasons, and frames this material choice as part of a lower-waste approach to clothing. Its public messaging links the use of natural fibres with a longer product life and reduced reliance on fast-fashion turnover.

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Works with Inner Mongolia suppliers

The brand states that it works directly with herders and spinners in Inner Mongolia and sources cashmere and wool from that region. It also says its wool comes from mills with verified animal welfare practices and that its silk is sourced from Zhejiang. These statements indicate a supply-chain model built around named sourcing regions and direct material relationships, although the supporting verification details are not independently documented in the scraped content.

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Publishes animal welfare claims

Gentle Herd says animal welfare is a major priority and claims to maintain strict codes of practice for goats and sheep. It states that herd size and grazing are monitored, that fair trade practices are upheld, and that no animals are harmed in the making of its products. The brand also says it has standardised breeding, shearing, feeding, and transport practices intended to support livestock and farming communities.

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Frames production as ethical

The company says it employs workers while maintaining labour rights and emphasises transparency across sourcing and transport. It presents its production model as one that supports workers and the wider farming community, and it links this to a broader sustainability narrative around responsible material sourcing and garment longevity. No independent labour audit or certification is cited in the available material.

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About Gentle Herd

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