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Got2b Sustainability Profile

Schwarzkopf, a trailblazer in the hair care industry for over 120 years, humbly began in a small drugstore in Berlin. The brand has consistently showcased a commitment to innovation, quality, and diversity, standing as a beacon for celebrating individuality and pushing the boundaries of hair styling with its diverse product range, including got2b. They continue to honor their heritage while promoting sustainability and diversity.

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Got2b Sustainability Actions

Reduction Efforts

Schwarzkopf has initiated steps to use 50% less fossil-based virgin plastic by 2025, aiming to transform their packaging for a more sustainable future.

Waste Action

Through a partnership with TerraCycle, Schwarzkopf is eliminating the concept of waste by facilitating the recycling of all Schwarzkopf packaging not accepted by curbside recycling.

Got2b Sustainability Commitments


Plastic Pledge

Committing to a 50% reduction in the use of fossil-based virgin plastic in their packaging by 2025 to significantly lower their environmental footprint.


Climate Promise

Schwarzkopf has set the ambitious goal of becoming climate positive by 2040, ensuring a more sustainable approach across their value chain.

Got2b Partnerships


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Sustainable Development Goals

Got2b is committed to advancing these Global Goals to promote prosperity for people & planet.



This information references and was sourced on 31/01/2024. Is this your business? Suggest an edit