Havas Lemz

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Havas Lemz Sustainability Actions

Symbolic blackout for crisis prep

On November 17th, a coalition of national partners staged a symbolic blackout. Train stations went dark. Supermarkets. ATMs. TV signals broke. Radio fractured. The country's daily infrastructure made unfamiliar, for one day. Days later, 8.5 million booklets landed on doorsteps. Not cold. Expected. 73% kept it. 43% acted. Recall doubled the government benchmark. Experience beats information. Every time.

Film on coercive control

For the Government Commissioner on Sexual Misconduct and Sexual Violence, OCW, SZW, J&V and VWS, the agency created a film around one question: "Where are you?" Repeated. Escalating. Through an ordinary love story, coercive control reveals itself slowly, the way it actually happens. Developed with bereaved families and domestic violence organisations, the film reached 366 million people socially, 77 million through PR. Over 66 police units now use it for training. Advice and support requests rose by 22%.

Pay-later debt campaign

Together with the Ministry of Social Affairs and Employment and the Money Wise Platform, the agency launched a fully digital campaign about pay-later debt. It created the Betaal-Later-Kater (Pay-Later Cat): a grumpy cat that shows up when you delay a payment, and won’t leave until you take smart financial steps. The campaign used short videos, influencers, and a viral Snapchat lens. The result: more young people now think twice before using pay later. Awareness and online searches around financial risks rose sharply.

Regreening campaign for Justdiggit

For Justdiggit, the agency created a campaign built around one simple truth: big change starts with something small. The film unfolds in one continuous camera movement, beginning close on a shovel breaking barren ground to dig a bund, a small action that becomes the start of a chain reaction transforming entire landscapes. What begins as a single human gesture expands into thriving ecosystems, ultimately revealing the scale of Justdiggit’s regreening projects through actual satellite footage.

Campaign on later-life planning

For the Ministry of Health, Welfare and Sport of the Netherlands, the agency turned a heavy topic into something positive and hopeful. In a powerful film, three people guide a loved one through their life story — told with personal photos and video — before opening a conversation about the future. Because looking back helps you look ahead.

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About Havas Lemz

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • Netherlands