Helen Kaminski

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Helen Kaminski Sustainability Actions

Butterfly Mark certification

Helen Kaminski has earned Positive Luxury’s Butterfly Mark, a certification for luxury brands that checks environmental, social, and governance (ESG) performance. The assessment looks at areas like climate, waste, sourcing, human rights, and reporting. A trade article says the brand was the first Australian fashion brand to get this certification and that it must be renewed every two years. The certification process is meant to hold the company accountable and push it toward better transparency and better practice.

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Wastewater reused in Sri Lanka

The brand says its main workspace in Sri Lanka has a water treatment system that cleans wastewater on site and then reuses it in production. It says this can save up to 2,000 litres of water a day. Water that is not reused for dyeing is used to water the garden. This lowers demand for fresh water and reduces pressure on local water sources. The action is focused on water management in a part of the supply chain where dyeing can use a lot of water.

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Supplier screening and traceability

Helen Kaminski says it chooses suppliers based on sustainability requirements, transparency, and a willingness to work together on shared goals. It also says it monitors supplier performance and looks for new sourcing options. Good On You says the brand traces most of its supply chain, but also notes that it does not say how often it visits suppliers. This suggests some progress on supply chain visibility, but not full public detail on how the checks work in practice.

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Materials with lower impact

The brand says that when it selects materials, fabrics, and yarns, they must contain at least 50% natural or certified recycled fibres. Good On You also notes that it uses some lower-impact materials, including raffia. This points to an effort to reduce the footprint of raw materials. However, Good On You also says there is no evidence that the brand is taking meaningful action to cut textile waste or reduce hazardous chemicals in manufacturing.

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Community work in Sri Lanka

Helen Kaminski says it works with Indigenous Fashion Projects to help create materials for a guide called Best Practice for Indigenous Fashion. The aim is to connect artisans to markets, build skills, and support business growth. The brand also says it gives free sanitary products to female staff at Artisans Lanka, has an on-site nurse, and provides group life insurance for full-time staff there. These actions focus on community support, worker wellbeing, and access to basic health support.

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Repairs and deadstock use

Positive Luxury says the brand is using circularity approaches, including repurposing deadstock and offering customer care and repairs. Deadstock means leftover material or stock that would otherwise go unused. Repairs can help products last longer and reduce waste. This shows the brand is trying to keep items in use for more time instead of treating them as disposable.

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