Helen McAlinden

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Sustainability Summary

  • This is an unclaimed profile. Helen McAlinden has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Helen McAlinden Sustainability Profile

Helen McAlinden is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. Helen McAlinden has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Helen McAlinden presents its sustainability approach as one of transparency, longevity, and reduced impact. The brand says it acknowledges the environmental impact of clothing production and is committed to improving practices across the business. Its stated approach includes slow fashion, buying less and buying thoughtfully, designing pieces to last, using natural and low-impact materials, rescued deadstock, and sourcing local fabrics from Ireland to reduce air miles. It also says it produces limited quantities, upcycles faulty or less desirable pieces when possible, and works with partners that value sound environmental practices and ethical production.

Helen McAlinden Sustainability Actions

Transparency on sustainability

At Helen McAlinden, we believe in being transparent about the challenges faced by our industry and by us as a small business. We acknowledge that clothing production has woven itself into the fabric of global pollution, and we feel a responsibility to sew sustainable practices into our development process. Transparency is our first step on this journey, and we’re committed to sharing our progress and struggles with you along the way.

Slow fashion and longevity

We want you to buy thoughtfully and buy less. Our designs prioritise quality and longevity—a Helen McAlinden piece is crafted to last a lifetime, enhancing your wardrobe season after season. We are not driven by trends; instead, we embrace the principles of slow fashion. Classic style, not fast fashion, is in our DNA.

Local fabrics and deadstock

We strive to use natural, low-impact materials and rescued deadstock in our products. To reduce air miles and support local businesses, we source local fabrics from Ireland, for example, our Magee tweed from Donegal and Baird McNutt linen from Ballymena. Each season, we continue to reduce our use of unsustainable fabrics as part of our effort to become more environmentally friendly.

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Sustainable Development Goals

Helen McAlinden is committed to advancing these Global Goals to promote prosperity for people & planet.

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