HelloFresh UK

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HelloFresh UK Sustainability Actions

Reduced food waste

At HelloFresh, we strive to reduce waste on all levels of our supply chain as we recognize the positive effect that a more sustainable chain has on our business, customers, and the environment. By using advanced algorithms to predict demand, measuring ingredients for the exact recipe amount, and setting up food redistribution programs, the volume of food waste across our value chain is kept to a minimum.

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Repurposed surplus food

To fulfill our objective of minimizing food waste, we have partnered up with like-minded suppliers to transform leftovers from our operations into animal feed or pet food. In the UK, HelloFresh has worked with the Buitelaar Group, which purchases leftovers and processes them into ingredients for high-quality pet food. In the first 10 weeks of the collaboration, 36 tonnes of waste were saved from going to a landfill.

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Circular Chicken Project

In late 2021, our HelloFresh team in the Netherlands partnered with chicken supplier Oranjehoen to repurpose leftover food for chicken feed. Suitable ingredients like vegetables, fruits, or bread are put back into the food system to extend their value. The goal is to minimize food waste by utilizing leftovers from our distribution centers due to overbuying, quality issues, or product damage during production.

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Highlighted lower-impact meals

Oranjehoen and Storteboom provide us with the CO2 emission data associated with sourcing the chickens for our recipes. The meals with the lowest climate impact are then highlighted in our menu, leading to a 5% increase in how often they are selected by customers as suggested by a user experience research we conducted in 2022.

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Certified B Corporation status

HelloFresh UK, the first carbon-neutral recipe box company achieved Certified B Corporation status in July 2021, demonstrating the brands commitment to social and environmental standards relating to governance, workers, community, environment and customers.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About HelloFresh UK

  • Status
  • Unverified
  • Employees
  • 500+
  • Country
  • United Kingdom