Hi-Tec

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Hi-Tec Sustainability Actions

Launched Hi-Tec One initiative

Footwear and apparel brand Hi-Tec has launched its Hi-Tec One initiative, designed to contribute towards the company's sustainability commitments and ongoing drive to reduce carbon emissions and minimise the impact of operations on the environment.

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In-store and online awareness

selected Hi-Tec stores will have dedicated areas showcasing the Hi-Tec One initiative where customers can get involved and obtain more information around upcoming activities. One of the activities that customers can look forward to in-store and online will be the 'Spin The Earth' activation

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Used recycled polyester

the latest puffer jackets and hiking boots for men and women contain recycled polyester made from plastic bottles. Each of the new puffer jackets consist of at least 26 recycled water bottles to fill the jackets and also features labelling on the inside indicating product content information.

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Uses Repreve fibre

The brand is using a renewable fibre called Repreve which is 100% recycled polyester fibre. Repreve is made from sustainably sourced post-consumer plastic water bottles. Using recycled instead of virgin polyester produces fewer emissions and gives plastic bottles a second life which keeps them out of oceans and landfills.

Campaign with local South Africans

The Hi-Tec One campaign will see the brand partnering with local South Africans who are passionate about integrating sustainability into their everyday lives. The partnership is grounded in shared values with locals, and it will include a series of sustainability-focused projects through education and environmental awareness.

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