Honey Birdette

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Honey Birdette Sustainability Actions

Sustainable packaging rollout

More than 87 billion parcels are sent across the world every year. Sadly, it’s the environment that suffers the cost of convenience. Which is why we’ve vowed to reduce this impact and work towards a sustainable future. Bringing it back to basics, we’ve integrated sustainable packaging across all operations, including biodegradable hangers, recyclable carry bags and postage satchels made from recycled plastics. In our commitment to sustaining the environment, we’ve made the switch to FSC certified® stationary which includes our gift boxes, luxurious bags, thank you notes, and cards.

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Textile waste reduction

From design to development and into your intimates drawer, every element is carefully considered to minimise waste and environmental impact. Focusing on the finer details, we’re implementing conscious manufacturing and design from start to finish. This includes using advanced digital technology instead of physical lay plans, so there’s no wasted fabrics in the trial and error of design. Additionally, we’ve adopted edge-to-edge design methods that involve using all areas of fabric panels and lace, leaving nothing on the cutting room floor.

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Digital printing and water savings

New textile technology has also allowed us to integrate digital printing as opposed to traditional methods. Digital fabric printing typically uses 90% less ink than standard screen printing, without the need for any harsh chemicals! Eliminating the need for excessive washing and water-treatments, this technology saves over 40 billion litres of water per year.

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Recycled materials in swimwear

Our next challenge is incorporating more sustainable fabrics made from recycled material. This process has begun with our statement swimwear range that’s created with Italian ECOwave fabrics. These specially formulated fabrics are made from ocean-recycled materials and post-consumer plastics, recovered from the Mediterranean Sea.

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Ethical manufacturing standards

We’ve partnered with manufacturers who uphold our values of ethics, quality and sustainability. We adamantly ensure that all our manufacturing partners are ethically compliant within all operations, following internationally recognised standards for: Fair employment, Safe and comfortable working conditions, Above minimum and median wage, Employment rights & HR management, Standard working hours (40 hours a week), Strictly no child labour. In addition to these values and standards, our manufacturers are subject to random inspections and are Oeko-Tex certified.

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Lower-emission transport

It’s no secret that the fashion industry is widely responsible for increased carbon emissions and landfill waste. In an affirmation to change this, we’ve adopted cleaner transport avenues, carbon offsets, and sea freighting vs. air freight.

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Office recycling practices

In the office, we categorise all rubbish into their correct bins and recycle wherever possible. The office uses a paper recycling service to ensure that paper waste is diverted from landfill and directly repurposed through a recycling plant. We also encourage the use of digital resources to become a 100% paper-free environment.

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