Sustainability Summary
- Good On You - Not found
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - Not found
- Trustpilot - 3.7/5 (2,152 reviews)
- This is an unclaimed profile. Icebreaker (see VF Corporation) has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Icebreaker is a clothing brand that appears to focus on wool-based outdoor and everyday apparel. The third-party material here points to its use of ZQ Natural Fibre, a wool certification linked to animal welfare, environmental care, and social responsibility. Icebreaker is also named as a founding brand on the ZQRX platform, which is meant to help brands and growers work on regenerative farming and supply-chain improvements. Public review data is mixed but leans positive, with Trustpilot showing generally good customer ratings for the online store. However, the available material does not show a full public sustainability report or a detailed independent ESG assessment for Icebreaker itself. Positive Sentiment Found Public customer feedback in the material is fairly positive. Trustpilot shows Icebreaker’s online store at 3.7 out of 5 based on more than 2,150 reviews, which suggests many customers are satisfied with the shopping experience. The snippets mention reliable shipping and clothing quality that is slightly above average. There is also third-party context around Icebreaker’s use of ZQ Natural Fibre, a wool certification linked to animal welfare, environmental care, and social responsibility, plus its role as a founding brand on ZQRX, a regenerative fibre platform. Together, these signals suggest that Icebreaker is seen as a functional brand with some recognised sustainability-related sourcing work. Common Criticisms: The main negative signal in the material is that Icebreaker does not appear to have a clearly visible, independently assessed sustainability profile in the sources provided. There is no third-party sustainability rating for the brand itself here, and no public sustainability report is shown. That makes it hard to check how complete its claims are or how far its sourcing work goes beyond wool certification and platform partnerships. The Trustpilot score is decent rather than excellent, at 3.7 out of 5, so customer opinion is not strongly negative, but it is also not top-tier. The available material leaves gaps on labour, full supply-chain transparency, and emissions data, which means consumers cannot verify the full picture from these sources alone.
About Icebreaker (see VF Corporation)
- Status
- Unverified
- Website
- Visit Website
Icebreaker (see VF Corporation) Sustainability Actions
Icebreaker (see VF Corporation) Sustainability Commitments
2023
Become fully plastic-free
Icebreaker said in 2019 that it aimed to make all of its clothing merino wool or plant-based by 2023. It later said it did not reach that goal and that some products still need small amounts of synthetic fibres such as elastane, nylon, and polyester for stretch or strength. The brand now describes the result as progress rather than the finish line.
2022
Switch labels to natural fibres
Icebreaker said it planned to replace back-neck and pip labels with 100% natural-fibre labels by August 2022. It said this would use organic cotton fabric printed labels instead of synthetic woven labels. This is a small but specific step aimed at reducing plastic in product details.
2023
Grower programme expansion
Icebreaker said it wanted 100% of its contracted growers to join its regenerative agriculture programme by 2023. The aim was to work with growers to conserve and restore ecosystems. This is a future-focused farming commitment tied to its wool supply.
