I’m Plastic Free

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I’m Plastic Free Sustainability Actions

Built a plastic-free platform

The brand has created a platform that helps people find non-toxic plastic alternatives and learn how to reduce plastic waste and microplastic exposure. Its site offers search tools, guides, and articles on topics like plastic-free living, circular economy, and microplastics in food, air, and consumer products. This is an education-and-shopping model rather than a single-product brand.

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Publishes practical action steps

The site gives visitors three simple actions: start today with easy changes, swap everyday products for plastic-free options, and dive deeper into research-based information. It also shares checklists and guides that aim to help people make lower-waste choices in daily life. The focus is on behaviour change and consumer education.

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Offers a plastic-free marketplace

The platform lists and promotes plastic-free products across categories such as beauty, home, food, travel, pets, and slow fashion. It also says it vets brands using criteria like zero waste, closed loop, palm oil free, cruelty free, toxin free, vegan options, and made locally. These are screening rules for product selection, not formal certifications.

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Created a microplastics course

The brand offers a product safety online course about microplastics in non-food consumer products. It says the course helps organisations identify microplastic risks and manage them across the supply chain, which means the full path from raw materials to the final customer. The course is aimed at procurement, quality, compliance, retail, founders, and government staff.

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About I’m Plastic Free

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