Its Now Cool

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Its Now Cool Sustainability Actions

Ethical Supply Chain Auditing

Carefully auditing every stage of their supply chain to ensure workers are treated fairly and provided with safe working conditions

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Sustainable Material Usage

Using regenerated nylon made from industrial waste like discarded fishing nets in their Eco Styles collection

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Sustainable Packaging Implementation

Using recycled cardboard for swing tags and labels, and sourcing reusable swimwear packaging from recycled plastics

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