Karma Drinks Sustainability Profile

Karma Drinks emerged with the objective of pioneering the most ethical soft drinks globally. Launched in 2010 with their flagship product, Karma Cola, crafted from cola nuts sent by associates in the Sierra Leone village of Boma, the brand aimed to rectify the global cola consumption disparity by supporting the original discoverers of cola. Karma Drinks ensures that 2% of every drink's revenue is returned to the villagers, fostering a connection between buyers and farmers that honors respect and fairness. With the Karma Foundation as its driving force, the company emphasizes delivering trade over aid, and upholding good deeds with every beverage sold.