Kettner

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Kettner Sustainability Actions

Green production consulting

Green Production Consulting conducts sustainability checks and COâ‚‚ calculations for entire film productions. Delivers action plans and reduction reports to minimize your production footprint.

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Workshops on green production

Workshops Green Production / Green Storytelling equips teams with practical knowledge for sustainable production and communication. Modular seminars and coaching promote sustainable practices across all areas of production.

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Campaign life cycle analysis

Campaign LCA (Life Cycle Analysis) analyses the entire environmental footprint of a campaign. From concept to disposal. Provides specific recommendations for improvements and standardized sustainability reporting.

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Supporting sustainable choices

We need to find innovative ways to help consumers make more sustainable choices. And marketing teams and advertising can help!

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Measuring campaign impact

Expand your KPIs. Don't just track sales; measure the carbon footprint of your campaigns, the ratio of sustainable products you promote, and your share of voice on key climate topics.

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Using responsible channels

Choose responsible channels. The media supply chain has a real-world impact. Prioritise partners with transparent sustainability policies and exclude publishers that spread climate misinformation.

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Fact-checking climate claims

Fight mis- and disinformation, especially when news are consumed on social media platforms where unsubstantiated claims are spread e.g. partner with trusted data sources and science-based organisations; fact-check claims rigorously before amplifying them.

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