Kit and Kin Ltd Sustainability Profile

Kit and Kin Ltd is a babycare and family products brand that presents itself as planet-conscious and focused on sustainability. Its range includes nappies, wipes, skincare, babywear and some home products, with claims around plant-based materials, recyclable packaging, and a carbon neutral plant. The company says every purchase gives back through the Kit & Kin Foundation, including rainforest protection and support for communities. It is a certified B Corporation, and its sustainability messaging also includes cruelty-free products, no animal testing, and the use of natural and gentle ingredients. The brand was co-founded by Emma Bunton and Christopher Money and launched in 2017.