KNOBBY Underwear

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KNOBBY Underwear Sustainability Actions

Takes back worn-out underwear

Knobby has run a take-back idea called the Flipside Project. Customers can send back old underwear, and the brand shreds and compresses it into resin blocks. The article says these blocks are being tested for use in furniture. This is a closed-loop approach, which means the brand tries to keep material in use instead of sending it to landfill.

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Reuses shipping cardboard

Knobby has a Borrow Box scheme that gives away used cardboard boxes to local people who need moving boxes. This extends the life of packaging that would otherwise be thrown out. It is a simple reuse step that can cut waste and reduce the amount of cardboard sent to landfill.

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Uses alternative fabrics

Knobby says its Naturals line uses wood-pulp-based fibres instead of bamboo, which it describes as chemically intensive. It also says its BottleBlend line turns plastic bottles into fabric for performance styles. These material choices suggest the brand is trying to reduce reliance on some higher-impact inputs and use recycled content where it can.

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Donates underwear to charities

A third-party article says Knobby donates underwear to charities such as Thread Together and The Shack in Nambour. These donations can help people in crisis get basic clothing and feel more comfortable and confident. The source presents this as part of the brand’s wider social impact work.

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