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Kule Sustainability Actions

Made bags from organic jute

Each Kule Kule bag is crafted from 100% organic jute, a natural fiber that is biodegradable, renewable, and eco-friendly. Unlike synthetic fabrics such as polyester or nylon that take hundreds of years to decompose, jute naturally returns to the soil within months, leaving behind no harmful trace.

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Handmade by local women

Every bag is handmade by local women artisans in Gurugram, India. This initiative empowers women from marginalized communities, providing them with fair wages, dignity of labor, and the opportunity to become financially independent.

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Designed with 0% plastic

Every Kule Kule bag is designed with 0% plastic – from the fabric to the stitching. This directly reduces plastic pollution, preventing microplastics from entering soil and water.

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Reduced carbon emissions

Traditional polyester bags emit nearly 60% more COâ‚‚ during production compared to jute. By switching to Kule Kule, each product helps reduce carbon emissions by up to 70%, thanks to natural fiber processing and handmade crafting methods that avoid heavy industrial machinery.

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Supported circularity

Since the products are biodegradable and recyclable, they re-enter the ecosystem without harm. The jute industry supports thousands of Indian farmers, ensuring that the economy revolves around sustainable production and consumption cycles.

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