Label Noir

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Founded as a custom watch maker

A custom watch maker founded in Switzerland in 2011. Originally, the watch maker customized it based on the user's order, and the technology is also recognized by luxury watch brands.

Created ultra-limited pieces

Crafted in ultra-limited quantities of 1 to 15 pieces, the Masterpiece Collaborations represent the...

Developed The Lab

Discover The Lab. A unique experience designed by Label Noir and Maurice Lacroix. Choose your materials, dial, hands and strap, then have your personalized AIKON crafted just for you.

Expanded into watches and tech

Since 2020, Label Noir has been shaped by memorable encounters and human and technical challenges, inspiring us to create exceptional experiences that redefine unique and unconventional luxury. Much like a music label, we design unique items—watches, jewelry, and tech accessories—by blending various influences.