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Lee Sustainability Actions

H&M collaboration on recycled denim

H&M has just announced a collaboration with denim label Lee, which will see the fashion duo debut a sustainable and size-inclusive denim collection. The collection will showcase H&M’s first 100% recycled cotton jeans, created from 80% post-industrial waste and 20% post-consumer waste.

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Lower-impact denim materials

The collection will further include cotton-free denim created from renewable man-made fibres, along with water-saving dyes and lower impact denim washes verified by a third party for their lower water usage, chemical, and energy consumption. Other greener materials include Texloop™ recycled cotton jersey, recycled cotton denim and Tencel™ Lyocell cellulosic sewing threads.

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Life cycle impact data

H&M has confirmed that it will share Life Cycle Assessment (LCA) data on its website showing the water, C02 and energy impact of each denim garment from raw materials to end of use.

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Diesel Loves Lee capsule

Diesel and Lee launched a four-piece denim capsule collection globally last week. The jeanswear line, called Diesel Loves Lee, features straight and boot cuts for men and women, and the limited-edition pieces are made from fabric sourced from the unsold stock of both brands.

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Partnership against overproduction

This release is “the first chapter” in what will be an ongoing program for Diesel “that proposes a more purposeful approach to brand partnerships applying collective creativity to the perennial problem of overproduction,” according to the release.

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Sustainability strategy at Kontoor

At Kontoor Brands, sustainability means the dynamic process of continual improvement for people, for our product and for the planet, enabling shared prosperity for all. We believe that sustainability is not a destination but a continuous journey that results in progress over time.

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