LITA by Ciara

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LITA by Ciara Sustainability Actions

Launched sustainable fashion lines

Two clothing lines from The House of LR&C – Good Man Brand and LITA by Ciara – will be stocked in US and Canada airports, available exclusively in selected Hudson-operated duty free and specialty retail stores. Good Man Brand and LITA by Ciara are described as accessible and sustainable luxury clothing lines inspired by the iconic, fashion-forward styles of Russell Wilson and Ciara.

Joined ESG partnership with Hudson

The partnership announcement comes at a time when both retailers are making significant strides in advancing their Environmental, Social, and Governance (ESG) initiatives. Hudson, its parent company Dufry, and The House of LR&C are philanthropic partners working to break down barriers in local communities.

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Advocated UN Sustainable Development Goals

Hudson, Dufry and The House of LR&C are advocates of the UN Sustainable Development Goals. Further, Dufry and The House of LR&C are signatory members of the UN Global Compact and have identified carbon neutrality targets.

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Supported community programmes

Hudson is a long-time supporter of the Communities in Schools project, and has raised more than US$4 million through a point of sale campaign. The retailer is also well-known for working with minority-owned businesses through the Airport Concessions Disadvantaged Business Enterprise (ACDBE) programme.

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Raised funds for AMAC Foundation

To celebrate the new partnership, Hudson and The House of LR&C will host a fashion show fundraiser today at the Airport Minority Advisory Council (AMAC) Airport Business Diversity Conference in Chicago, featuring a video appearance from Russell Wilson and Ciara. A portion of the proceeds from purchases at the event will be donated to the AMAC Foundation, which supports minorities and women pursuing careers in the aviation industry.

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