No two businesses affect the world in the same way. What a brand makes, how it is made, where it is sold and how it reaches you all change where its real impact sits. For a fashion label, most of it is in the fabric and the factories. For a brewery, it is water and energy.
So we start there. We build a picture of how this business actually operates, work out which sustainability issues genuinely matter for a business like it, and weight each one by how much it counts.
Then we check what the brand itself has published, issue by issue. The figure is the share of those weighted priorities it has addressed in public.
Only a brand’s own words count, so every brand is held to the same test. Where an issue shows as not found, it means we could not find it published. It does not mean the brand is not doing the work.
Our technology uses proprietary intelligence and AI to identify which impact areas are a priority for this business type, and how many have been addressed publicly. Not yet brand verified, there may be errors. Provide feedback
Products & sourcing
What is made, and who makes it
of this area addressed
publicly by Macpac
Products & sourcing makes up 40% of Macpac’s key priority areas.
What this brand has published
- Macpac does not use fur in any products and designs gear to be easily repaired
- Macpac requires recent third-party audits of its suppliers and discloses its factory list
- Macpac requires suppliers to meet labour and environmental standards to do business
- Macpac takes back used gear in store for recycling through partners
- Macpac sets sourcing standards for its cotton, wool and down
- Macpac labels products with recycled content and Responsible Down Standard down
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Energy & climate
Energy used and emissions created
of this area addressed
publicly by Macpac
Energy & climate makes up 19% of Macpac’s key priority areas.
What this brand has published
- Macpac uses certified renewable electricity for most of its New Zealand stores and sites
- Macpac ships more products directly to Australia to cut air freight
- Macpac asks staff to favour digital meetings over flights
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Employee wellbeing
How the people here are treated
of this area addressed
publicly by Macpac
Employee wellbeing makes up 16% of Macpac’s key priority areas.
What this brand has published
- Macpac offers staff an Employee Assistance Program and flexible working
- Macpac requires suppliers to follow its Responsible Sourcing Code
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Operational waste
Waste from running the business daily
of this area addressed
publicly by Macpac
Operational waste makes up 14% of Macpac’s key priority areas.
What this brand has published
- Macpac asks its makers to cut polybags on incoming goods
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Packaging
What products are wrapped and shipped in
of this area addressed
publicly by Macpac
Packaging makes up 11% of Macpac’s key priority areas.
What this brand has published
- Macpac uses retail bags made from post-consumer waste
- Macpac donates to its Fund for Good each time a customer refuses a bag
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Sustainability Summary
- Good On You - Not found
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - Not found
- Trustpilot - Not found
- This is an unclaimed profile. Macpac has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
SUSTAINABILITY BEGINS WITH QUALITY PRODUCTS THAT LAST
Macpac is an outdoor gear and clothing brand that sits inside VF Corporation, a large global apparel company. The third-party material available here points to a mixed sustainability picture. On the positive side, VF scores well on several independent benchmarks for transparency, climate disclosure, human rights, and supply chain reporting. It is also fully aligned with the Apparel and Footwear Supply Chain Transparency Pledge, which means it commits to publishing factory lists. On the brand’s own site, Macpac also promotes repair and care guides for gear, which can help products last longer. However, the available evidence is mostly about the parent company, not Macpac itself, and there is little direct public detail on Macpac’s own targets, reports, or product-level sustainability data. Positive Sentiment Found Independent ratings for VF Corporation, Macpac’s parent company, are mostly positive on transparency and ESG management. The company scored 66/100 in the Fashion Transparency Index, which means it shares a relatively high level of information about suppliers, policies, and future goals. It also received a low ESG risk rating of 14.4 from Sustainalytics, which classifies it as low risk, and a B score from CDP on climate change, showing it reports on emissions and climate management. Other third-party benchmarks also place it above average on human rights, social performance, and supply chain disclosure. These are all signs that the wider company is being watched closely and is performing better than many peers on published ESG data.
About Macpac
- Status
- Unverified
- Website
- Visit Website
- Industry
- Apparel & Fashion
Macpac Sustainability Actions
Macpac Sustainability Commitments
2030
Cut microfibre pollution
Macpac says it supports the Microfibre Consortium Roadmap, which aims for zero impact from textile fibre fragmentation by 2030. This is a future target to reduce the tiny fibres that can break off clothes and enter the natural environment.
