Marketing Sustentável

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Marketing Sustentável Sustainability Actions

Align objectives with ESG

The first step for a brand to build its sustainable marketing strategy consists of aligning its objectives with social and environmental responsibility, thinking beyond profit and prioritising ethical practices and long-term impact.

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Use transparency in communication

Consumers value brands that are open about their business practices and the social and environmental impacts of their operations. The content says that transparency and authenticity help promote trust and loyalty when organisations follow best practices in communication.

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Measure sustainability practices

When evaluating sustainable practices, the content says brands should consider metrics such as carbon offset contributions and the reduction in resource use, so that strategies can be effective and aligned with audience values.

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Use technology to reduce impact

The content recommends using technology to amplify sustainability efforts and reduce environmental impact. It cites artificial intelligence for targeting the right audience without waste and CRM systems to automate tasks, reducing time spent and paper use.

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Optimise digital campaigns

The content advises optimising websites for faster loading times to reduce energy use, and replacing traditional printed materials with digital or recycled alternatives in order to reduce the environmental footprint of campaigns.

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What do our labels mean?

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Certified B Corporation

About Marketing Sustentável

  • Status
  • Unverified
  • Employees
  • 1 - 5
  • Country
  • Brazil