Maxfoods

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Maxfoods Sustainability Actions

Sells responsibly sourced seafood

MaxFoods says its Ocean Blue and Clearly Premium ranges use responsibly sourced seafood. The website describes Atlantic salmon, ocean trout, and other seafood products that are selected, smoked, and sold through major supermarkets in Australia and New Zealand. This shows the business is already using sourcing language in its product range, but the site does not give detailed proof such as fishery certifications, traceability data, or supplier lists.

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Uses ready-to-serve packaging

The brand sells packaged seafood meals and snack products, including larger pack sizes for special occasions. This is an existing part of its business model and matters for sustainability because packaging and food waste are key issues in seafood retail. However, the material does not explain whether the packaging is recyclable, recycled, or designed to reduce waste.

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Publishes supply-chain policies

Good On You says the related Max brand has a Code of Conduct that covers ILO Four Fundamental Freedoms principles, which are basic worker rights set by the International Labour Organization. It also says the brand audits suppliers regularly and has an internal grievance mechanism, meaning workers in the supply chain can report concerns like harassment or unpaid wages. These are concrete actions already in place.

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Uses some lower-impact materials

Good On You reports that the related Max brand uses some lower-impact materials, including recycled materials, and has water-reduction initiatives in parts of its supply chain. The same assessment says there is no evidence of meaningful action to cut climate impacts or to reduce textile waste further. This is relevant because it shows partial action, but not a full sustainability strategy.

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