No two businesses affect the world in the same way. What a brand makes, how it is made, where it is sold and how it reaches you all change where its real impact sits. For a fashion label, most of it is in the fabric and the factories. For a brewery, it is water and energy.
So we start there. We build a picture of how this business actually operates, work out which sustainability issues genuinely matter for a business like it, and weight each one by how much it counts.
Then we check what the brand itself has published, issue by issue. The figure is the share of those weighted priorities it has addressed in public.
Only a brand’s own words count, so every brand is held to the same test. Where an issue shows as not found, it means we could not find it published. It does not mean the brand is not doing the work.
Our technology uses proprietary intelligence and AI to identify which impact areas are a priority for this business type, and how many have been addressed publicly. Not yet brand verified, there may be errors. Provide feedback
Products & sourcing
What is made, and who makes it
of this area addressed
publicly by MCoBeauty
Products & sourcing makes up 36% of MCoBeauty’s key priority areas.
What this brand has published
- MCoBeauty's range is cruelty-free, vegan and PETA-certified
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Employee wellbeing
How the people here are treated
of this area addressed
publicly by MCoBeauty
Employee wellbeing makes up 18% of MCoBeauty’s key priority areas.
What this brand has published
We did not find anything published in this area. That does not mean nothing is happening, only that it is not on the public record.
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Energy & climate
Energy used and emissions created
of this area addressed
publicly by MCoBeauty
Energy & climate makes up 18% of MCoBeauty’s key priority areas.
What this brand has published
We did not find anything published in this area. That does not mean nothing is happening, only that it is not on the public record.
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Operational waste
Waste from running the business daily
of this area addressed
publicly by MCoBeauty
Operational waste makes up 15% of MCoBeauty’s key priority areas.
What this brand has published
We did not find anything published in this area. That does not mean nothing is happening, only that it is not on the public record.
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Packaging
What products are wrapped and shipped in
of this area addressed
publicly by MCoBeauty
Packaging makes up 13% of MCoBeauty’s key priority areas.
What this brand has published
We did not find anything published in this area. That does not mean nothing is happening, only that it is not on the public record.
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Sustainability Summary
- Good On You - Not found
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - Not found
- Trustpilot - 2.3/5 (17 reviews)
- This is an unclaimed profile. MCoBeauty has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
MCoBeauty appears to focus on affordable beauty products, but the available third-party sustainability evidence is limited and mixed. Independent rating sources do not show a strong sustainability profile for the brand itself, and there is no clear public sustainability report or detailed ESG disclosure in the material provided. Some related content points to broader industry issues such as packaging waste, animal testing, and supply chain transparency, but these are mostly about the wider company group or the beauty sector, not MCoBeauty alone. Overall, there is not enough independent evidence to call the brand a sustainability leader. Common Criticisms: Public sentiment in the available material is weak and leans negative. Trustpilot shows MCoBeauty with a 2.3 out of 5 score from 17 reviews, which suggests many customers were not satisfied. The material does not give detailed review text, so the exact complaints are not clear, but the low score is a warning sign. On sustainability, there is also little independent praise for the brand itself. The strongest third-party signals in the wider material are about the beauty sector’s problems, such as animal testing, packaging waste, and weak supply chain transparency, rather than verified progress by MCoBeauty. That means there is not much public evidence to support a strong ESG reputation.
About MCoBeauty
- Status
- Unverified
- Website
- Visit Website
