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Nivea Sustainability

Touch Makes Us Human

Our sense of touch helps us develop as human beings and defines who we are. Our skin, the largest organ of the human body, is the key pathway to touch and allows us to connect with one another and the world around us. At NIVEA we believe in the positive power of the human touch. We strive to develop skin care products that make you feel good in your skin, so you connect with others and enjoy life. We understand skin in a holistic way, studying how it connects us with our environment. And how it is affected by our diet and our emotions. Our product philosophy is to create skin care products that enhance skin’s natural function, so everyone can have healthy, beautiful skin. And we are committed to making a positive impact on the world. We have set ourselves ambitious sustainability goals. Our research departments keep evolving our formulas to make our skincare the best it can be while reducing our environmental impact. We work closely with green initiatives and other partners to find new ways to touch our planet positively. Creating skincare that is as gentle to our planet as it is to our skin is a challenge NIVEA is willing to tackle in everything we do.

About Nivea

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  • Unverified
  • Industry
  • Cosmetics

Nivea Sustainability Actions


For us at NIVEA, skin always comes first. For more than 100 years, we have been researching skin and looking for the best, safest, and most effective skincare formulas. As one of the leading experts in the skincare world with the most advanced skin research centers, we are devoted to humanity and the natural health and beauty of the human skin. Caring for the environment is a logical consequence of our commitment to safe, gentle and effective skincare.


To care for our skin means to care for the world around us. Anything that impacts our planet will also have an impact on us, our health, and our skin. Just as NIVEA respects the human skin’s natural balance, we respect nature itself. That’s why we are committed to sustainability at every step. Creating the safest, most effective and sustainable skincare is a journey. We believe in continuous improvement. That’s why we take steps towards truly sustainable skin innovation in everything we do – from our formulas to the way we produce and package our skincare and beyond.


We strive to use ingredients from sources that grow back or are otherwise self-regenerating. We keep an open mind for the most sustainable solution, which may include using an ingredient synthetically instead of using the natural source. Our packaging philosophy is “reduce, reuse, recycle”. We keep evolving our production methods and packaging to save energy, raw materials and emissions. And we make sure that everyone involved in creating our NIVEA skincare products is treated as we want to be treated: with respect and care.

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Nivea Sustainability Commitments


Responsible Sourcing

Our goal for 2020 is to source all Beiersdorf raw materials based on palm (kernel) oil from sustainable sources. By 2018, we had already covered 63 % of our palm-based raw material volumes with sustainably certified raw materials (RSPO “Mass Balance” standard). Until we reach our objective of full transition by 2020, we will continue to offset the remaining share of our uptake with sustainability certificates (RSPO “Book and Claim”).



We are committed to reducing our CO2 footprint – and our energy goals are ambitious. By 2025, we want to reduce our energy-related CO2 emissions by 70 % vs. 2014. For each NIVEA product we manufacture! We started by reviewing the energy infrastructure for all our production facilities that still use energy from conventional sources. By the end of 2018, we already reached 59 % reduction. We switched all facilities to renewable energy, including our large production centers in Germany and Spain, with the exception of our plants in Mexico and Nigeria. By 2020, we plan to use only renewable energy wherever we make NIVEA products, which will substantially reduce our greenhouse gas emissions.



We work toward a circular economy by increasingly using recycled materials in our packaging. That way, NIVEA contributes to the Beiersdorf goal of 25% of recycled material in plastic packaging in Europe by 2025. A significant proportion of NIVEA packaging can already be recycled. And as part of Beiersdorf’s 2025 target we are aiming for 100% recyclable, compostable or reusable packaging by that date.

Nivea Partnerships

Memberships & Accreditations

Nivea Sustainability News


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This information was sourced from and is accurate as of 02/04/2021. Is this your business? Suggest an edit