Nowadays

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Sustainability Summary

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Nowadays Sustainability Profile

Nowadays is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. Nowadays has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors 
Nowadays is a THC-infused beverage brand founded in 2023. Its stated purpose is to put a new spin on drinking and to deliver a light and buzzy experience without the negative effects of alcohol. The brand describes its bottled spirit and canned cocktails as using natural fruit flavors and low doses of THC, and says its products are available direct-to-consumer in more than 40 states and in select retailers. The supplied content does not include detailed ESG reporting, environmental targets, or formal sustainability programmes beyond product positioning and brand activity.

Nowadays Sustainability Actions

Launched Lemonade flavor

Nowadays launched its latest limited-edition flavor, Lemonade, available in both multi-serve bottle and ready-to-drink 12oz can formats, each infused with 5mg THC per serving. The launch marks the brand's third limited edition of its signature bottled spirit and its first flavor expansion for canned cocktails since they were introduced in August 2024.

Expanded to two formats

For the first time, Nowadays increased production for its latest release and offered two formats: a bottled spirit and canned cocktails. The company said a larger quantity of Lemonade was batched, while it would still only be available while supplies last.

Expanded distribution reach

Nowadays said its Lemonade release was available for direct-to-consumer purchase on trynowadays.com with shipping to 40+ states and would roll out in select retail locations nationwide. The brand also said it is available direct-to-consumer in more than 40 states and can be found in select designated retailers.

Announced Palm Tree Crew partnership

Nowadays said it was expanding its reach through a multifaceted partnership with Palm Tree Crew, announced earlier in the month. The company also referenced activations at major cultural events like F1 Miami.

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