Preferred by Nature

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Preferred by Nature Sustainability Actions

Reported impact across people and nature

Preferred by Nature says its work has helped protect the well-being, human rights, and cultural heritage of more than 979,000 farmers, workers, and land managers. It also says its sustainability standards have helped protect 36.7 million hectares of land from degradation and conversion. These figures describe the scale of its impact work across people and nature, rather than a single project. The organisation presents this as part of its wider mission to support responsible land use and business practices.

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Climate impact through lower emissions

Preferred by Nature says its work has helped reduce 32,000 tonnes of CO2 emissions. CO2, or carbon dioxide, is a greenhouse gas that warms the planet when too much of it is released. The organisation links this result to its sustainability services and projects, which are meant to help businesses and individuals lower climate impact. It presents this as part of a broader effort to support climate action across supply chains and land-based sectors.

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Certification and audit services

Preferred by Nature says it carries out certification audits for systems such as FSC and PEFC, which are standards used in forestry and chain-of-custody checks. Chain of custody means tracking a product through each step of the supply chain. A staff profile says one specialist delivers FSC and PEFC audits in Sweden and Norway, showing that the organisation actively runs verification work, not just advisory services. This kind of work helps buyers check whether materials meet set sustainability rules.

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Sustainability framework for businesses

Preferred by Nature says it has created a free and universal sustainability framework to support everyone from smallholders to global brands. It also says this framework helps businesses assess sustainability in areas such as biomass and bio-feedstock materials, which are raw materials used to make fuel. In a 2022 article about Maersk, the organisation said it used this framework to look more closely at the sustainability of biomass inputs for fuel production. This shows the framework is used in real business decisions.

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Travel certification accreditation

In 2026, Preferred by Nature said it received accreditation from the Global Sustainable Tourism Council, or GSTC, for its certification system for sustainable travel activities. GSTC is a global body that sets standards for sustainable tourism. The organisation said this step strengthens the credibility, transparency, and global relevance of its Sustainable Travel Programme. This is an important verification step because it shows an outside body has recognised the system behind the programme.

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About Preferred by Nature

  • Status
  • Unverified
  • Employees
  • 100 - 500
  • Industry
  • Non-profit
  • Country
  • Denmark
  • Founded
  • 1994