Princess Highway Sustainability Profile

Princess Highway is a fashion brand with a mixed sustainability picture. Its own site says it has policies on ethical sourcing, living wages, animal welfare, modern slavery, and supplier traceability. It also says it audits suppliers and shares tier-one and tier-two supplier lists. Independent ratings are less positive: Good On You rates it “Not good enough,” with weak scores for environment and labour, while its animal score is stronger. The brand says it is working on better sourcing, safer work, and more responsible buying, but third-party evidence suggests there is still a long way to go on climate, chemicals, and worker pay.

Positive Sentiment Found
Public sentiment is limited, but the strongest positive signal comes from Good On You’s independent fashion rating. It gives Princess Highway a better animal score of 4 out of 5, saying the brand uses few animal materials and does not use down, fur, angora, leather, exotic animal skin, or exotic animal hair. Good On You also notes that the brand traces some of its supply chain, including all final-stage production, and that it uses purchasing practices that can help suppliers plan ahead. The brand’s own disclosures also support some positive reading, because it publishes supplier lists, says it audits suppliers, and says it has policies on living wages, modern slavery, and animal welfare. No strong positive consumer-review pattern was available in the material.

Common Criticisms:
The main negative signal is Good On You’s overall rating of “Not good enough,” with a very poor environment score of 1 out of 5 and a labour score of 2 out of 5. The assessor says there is no evidence of meaningful action on hazardous chemicals, supply-chain emissions, or textile waste, and no evidence that the brand ensures a living wage across its supply chain. It also says none of the supply chain is certified by labour standards that protect worker rights. Trustpilot snippets in the material do not give a clear sustainability picture, but they do show some customer frustration around delivery terms and service. Overall, the third-party picture suggests the brand has policies and some traceability, but not enough verified progress on climate or worker pay.