Pura Vida Bracelets Sustainability Profile

Pura Vida Bracelets, established over a decade ago, has become a notable lifestyle brand renowned for its vibrant, surf-inspired designs and its commitment to social impact. The brand supports over 800 artisans in Costa Rica, El Salvador, and India through fair-trade employment, contributing to their communities while maintaining high standards of craftsmanship. Pura Vida’s range includes stackable jewelry, accessories, and apparel, with options to customize products by charity affiliation, color, and material. Valued at $130 million, the company also benefits from a strong social media presence and recently inaugurated its first retail store in San Diego.