Purely Lush

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Purely Lush Sustainability Actions

Handmade soap in small batches

PurelyLush was born from a deep belief: that the most beautiful things in life are also the most natural. What began as a quiet passion for mindful living soon blossomed into a refined collection of artisan soaps — each one crafted to elevate the everyday into something extraordinary. Every bar of PurelyLush soap is handmade in small batches, using only the purest botanical oils, healing clays, and exquisite essential oils.

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Vegan and cruelty-free ingredients

By using vegan, sustainable, and cruelty-free ingredients, we're taking a stand to make a difference.

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Recyclable packaging

our packaging is eco-friendly and recyclable too!

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Reduced packaging products

Lush has started a naked revolution by having 50% of their products without packaging and started by offering solid shampoo bars, an alternative option to liquid shampoos that are easy to use, economical, all natural, self-preserved, and more importantly, by using one shampoo bar, you save 3 plastic bottles that would have been used by a standard shampoo.

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Recycled materials for packaging

Since 2008, we have sourced recycled plastic for our pots and bottles, the latter are now made with “prevented ocean plastic”. Our gift boxes, ribbons and paper are made from recycled materials and agriculture wastes.

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Climate and nature reporting

Now we are in sync and will continue to report in sync. Please see our FY24 footprint below and links to all the previous reports, the two last ones have been audited as part of our statutory accounts.

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