No two businesses affect the world in the same way. What a brand makes, how it is made, where it is sold and how it reaches you all change where its real impact sits. For a fashion label, most of it is in the fabric and the factories. For a brewery, it is water and energy.
So we start there. We build a picture of how this business actually operates, work out which sustainability issues genuinely matter for a business like it, and weight each one by how much it counts.
Then we check what the brand itself has published, issue by issue. The figure is the share of those weighted priorities it has addressed in public.
Only a brand’s own words count, so every brand is held to the same test. Where an issue shows as not found, it means we could not find it published. It does not mean the brand is not doing the work.
Our technology uses proprietary intelligence and AI to identify which impact areas are a priority for this business type, and how many have been addressed publicly. Not yet brand verified, there may be errors. Provide feedback
Products & sourcing
What is made, and who makes it
of this area addressed
publicly by Reebok
Products & sourcing makes up 41% of Reebok’s key priority areas.
What this brand has published
- Reebok uses recycled materials in its [REE]CYCLED collection
- Reebok has all factories audited by third parties and reviews every audit
- Reebok works only with manufacturers that meet its labour code of conduct
- Reebok sets a minimum recycled content for its [REE]CYCLED collection
- Reebok labels its [REE]CYCLED collection and states its recycled content
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Energy & climate
Energy used and emissions created
of this area addressed
publicly by Reebok
Energy & climate makes up 21% of Reebok’s key priority areas.
What this brand has published
We did not find anything published in this area. That does not mean nothing is happening, only that it is not on the public record.
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Employee wellbeing
How the people here are treated
of this area addressed
publicly by Reebok
Employee wellbeing makes up 16% of Reebok’s key priority areas.
What this brand has published
- Reebok runs employee resource groups for women and ethnic diversity
- Reebok requires all vendors and manufacturers to follow its Code of Conduct
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Operational waste
Waste from running the business daily
of this area addressed
publicly by Reebok
Operational waste makes up 14% of Reebok’s key priority areas.
What this brand has published
We did not find anything published in this area. That does not mean nothing is happening, only that it is not on the public record.
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Packaging
What products are wrapped and shipped in
of this area addressed
publicly by Reebok
Packaging makes up 8% of Reebok’s key priority areas.
What this brand has published
We did not find anything published in this area. That does not mean nothing is happening, only that it is not on the public record.
Only what the brand publishes about itself is counted, so every brand is measured the same way.
Sustainability Summary
- This is an unclaimed profile. Reebok has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Positive Sentiment and Common Criticisms Found
Positive Sentiment Found: Reebok carries exceptional brand recognition — 92% awareness among US sneaker owners, 74% owner loyalty, and a nostalgic cultural equity built through decades of association with iconic athletes including Allen Iverson — with consumers consistently praising stylish design (21.9% of positive reviews), comfort (18.4%), and lightweight construction; the brand has experienced a measurable 2024–2025 retro revival driven by sneaker culture and heritage silhouettes, and holds Fair Labor Association membership as its primary independently verified labour credential. Sources: statista.com/forecasts/1351938/reebok-sneakers-brand-profile-in-the-united-states, gossipinsights.com/en/top-companies/us/entity/reebok, accio.com/business/reebok-coming-back-in-style-trend, goodonyou.eco/brand/reebok Common Criticisms Found: Reebok carries one of the weakest sustainability profiles of any major athletic brand assessed — Good On You rates it "We Avoid" overall (Planet 1/5, People 1/5), The Good Shopping Guide assigns it a below-benchmark score on both footwear and activewear ethical ratings, The Commons Earth advises consumers to avoid the brand due to absent sustainability reporting, and the 2023 Fashion Transparency Index scored it at just 1% — below the 26% industry average; since its 2021 acquisition by Authentic Brands Group (owned by BlackRock), Reebok has published no sustainability report, no emissions data, and no supply chain disclosures, while its parent company has separately faced criticism for forced labour links, alleged illegal deforestation, and workplace discrimination and sexual harassment allegations. Sources: goodonyou.eco/brand/reebok, thegoodshoppingguide.com/brand-directory/reebok-activewear, brands.thecommons.earth/brand-rating/172/reebok, ethical.org.au/companies/810 Reebok is a global athletic footwear and apparel brand implementing sustainability strategies across its supply chain. The company has made notable strides towards ethical practices in supply chain management, environmental sustainability, labor conditions, and animal welfare. Reebok's sustainability initiatives focus on waste reduction and long-term environmental responsibility through innovative strategies.
About Reebok
- Status
- Unverified
- Website
- Visit Website
Reebok Sustainability Actions
Reebok Sustainability Commitments
2017
Sustainable Products Initiative
Reebok committed to bringing plant-based footwear to the market through its Cotton + Corn sustainable products initiative.
2021
Biodegradable Footwear Development
Reebok is developing biodegradable, plant-based shoes made 100% from plants with zero plastic that will be fully biodegradable.
