Salewa

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Salewa Sustainability Actions

Launched Salewa Committed

In spring 2022, Salewa launched its own Salewa Committed icon to draw customers’ attention to its particularly sustainable products. In spring/summer 2023 around 48 per cent of styles in the Salewa apparel collection have the icon to make it easier for customers to identify the most sustainable products. All products that stand apart for exceptional environmental or social responsibility bear the Committed icon.

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Set up a sustainability team

To achieve this goal, it set up its own sustainability team over a decade ago. The company's objective is to develop high-quality, durable and long-lasting mountain sports products. At the same time, it focuses on fair working conditions at production sites and reducing its carbon footprint.

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Opened Circular Experience

Salewa is launching the innovative Salewa Circular Experience at its newly refurbished Salewa Store Bozen / Bolzano. The Circular Experience includes three programmes: Repair Service, Second Life and Rental Service. The brand says it is taking active steps towards circularity.

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Introduced repair service

Repair Service Salewa produces durable apparel, equipment and footwear that is made to last. The brand is offering a repair service from the Salewa Store Bozen / Bolzano to customers with mountain clothing or equipment that’s worn out or damaged and who might not have the parts, tools or time to repair it. Repairs are carried out by experts using original parts and materials.

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Started Second Life programme

Salewa’s Second Life programme offers used, reconditioned and repaired high-quality Salewa clothing, footwear and equipment. The Second Life products on sale now in the Salewa Store Bozen / Bolzano are pre-loved items that have been previously worn by Salewa athletes and other mountain enthusiasts. Customers can bring any Salewa product with a proof of purchase from a Salewa Store or Oberalp Mountain Shop to be assessed.

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Added rental service

Salewa wants to enable people to rent the products they might need for their next (mountain) adventure at the Salewa Store Bozen / Bolzano. The programme covers ski touring, ski mountaineering, hiking, trekking, via ferrata, climbing and mountaineering. The offer includes technical hardware, personal protective equipment, camping equipment, rucksacks, footwear, gloves and much more.

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Defined Committed criteria

To qualify for Salewa Committed status, a Salewa product has to fulfil two mandatory criteria and at least one additional criterion. All Salewa Committed products meet the following criteria: chemicals verified, meaning the main fabric or the entire product has been chemically tested by an external third party or is bluesign® certified; and audited social standards during production.

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