Saw It First

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Saw It First Sustainability Actions

Supported Leicester skills training

Saw It First was named as one of the partners backing the Fashion Technology Academy in Leicester. The academy was set up to train people for jobs in textiles and fashion, including apprenticeships and accredited courses. The aim was to help improve local skills and workplace standards in an area with a large garment industry. This is a social and supply-chain action because it supports training for the people who make clothes, rather than only focusing on sales.

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Linked to pre-loved fashion shift

The brand was the fashion supplier for Love Island before the show moved to eBay’s pre-loved wardrobe. Independent coverage described that change as part of a wider push away from fast fashion and toward resale, which is the buying and selling of used clothes. Saw It First itself is not shown here as running a resale scheme, but it was part of a public shift in the fashion conversation around circularity, meaning keeping clothes in use for longer.

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