Seamless Sustainability Profile

Changing the way we design, consume and recycle clothing

Seamless is Australia’s national product stewardship scheme for clothes, and the world’s first circular product stewardship scheme. Together with clothing brands and the broader clothing industry, they're on a mission to transform how people choose, enjoy and recycle their clothes more responsibly, to create a circular clothing economy in Australia by 2030. 

Seamless recognises that brands and retailers who place clothing on the market are responsible for their entire life—from design through to reuse, recycling and end-of-life. The clothing brands and retailers who join Seamless are responsible leaders, and the contribution they make for every new garment placed on the market funds investment across four areas - circular clothing design; circular business models such as clothing rental, recommerce and repair; closing the loop to ensure the effective and economically viable collection, sorting and recycling of our clothes; and education campaigns for Australians.