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Shoe Shop Superstore The Sustainability Actions

Sneaker take-back and upcycling

Rack Room Shoes launched a sneaker collection program with Sneaker Impact, a recycling partner that collects worn sneakers from stores. Customers can drop off gently used shoes in collection boxes, and the shoes are then sorted, upcycled, or sent on for reuse. The program is meant to cut waste and keep shoes out of landfill. The company said the first-year goal was to ship 6,240 boxes, which could equal about 187,200 pairs of shoes and save around 12,580 cubic feet of landfill space.

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Donations tied to shoe returns

Through the Sneaker Impact program, Rack Room Shoes also gives $1 to its nonprofit partner Shoes That Fit for every pair of shoes donated. Shoes That Fit is a long-term partner that provides new footwear to children who need it. This links waste reduction with social support, since the program is not only about recycling but also about helping families and communities. The source says the company has kept this partnership going for 15 years.

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Resale site for used shoes

On launched a resale platform called Onward for used shoes, with plans to add used clothing later. Customers can send back lightly used shoes and receive a gift card if the items are still safe to wear again. The returned products are sorted by condition and resold at lower prices than new items. This is a circular economy step, meaning the brand tries to keep products in use for longer instead of sending them to waste.

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Lower-impact shoe making

On says it is using new materials and production methods to reduce the impact of making shoes. One example is LightSprayâ„¢, a manufacturing process that sprays a shoe upper directly onto a last, which cuts waste and can reduce emissions in upper production by up to 65% compared with conventional On racing uppers. The brand also says it is looking for materials that use less fossil fuel, water, and energy.

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Circular products and recycling

On also runs Cyclon™, a circular services program that started as a subscription model for products designed to be recycled. The brand says it wants to take responsibility for the products it sells. It has already reused material from returned shoes to make parts for new products, such as a Speedboard® made from shredded used shoes and leftover factory material. This is an example of design for circularity, where products are made to be reused instead of thrown away.

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Community support and access

On says it supports communities through its Right To Run program, volunteer days, grants, and product donations. The aim is to remove barriers and help more people access movement and sport. This is a social impact action rather than a product change, but it still fits ESG because it focuses on community support and inclusion.

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