Ski Japan Travel

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Ski Japan Travel Sustainability Actions

Promotes Hakuba ski holidays

Ski Japan Travel’s website sells ski holiday packages in Hakuba, including accommodation, breakfast, airport transfers, and multi-resort lift passes. It also points visitors to local restaurants, hot springs, shops, and transport information. This is a travel service rather than a sustainability programme, but it shows the company’s core business is helping people book ski trips in one region. No environmental or social impact measures are described on the page itself.

Highlights Hakuba resort access

The site explains that Hakuba has many ski areas linked into larger resorts, with 137 lifts and options for different types of travellers. This is useful travel information, but it is not a sustainability action on its own. The page does not mention emissions, energy use, waste, or labour standards. It mainly helps customers plan a ski trip.

SRA links ski resorts to climate work

An independent article says Protect Our Winters Japan launched the Sustainable Resort Alliance in December 2023. The alliance is meant to help ski resorts move toward zero-carbon and more sustainable operations. It also plans to share guidelines, run seminars, and spread know-how between resorts that are already making progress. This is about the wider ski industry, not Ski Japan Travel directly, but it shows the kind of sustainability work happening around the resorts it serves.

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Supports POW Ticket donations

The same article says the Sustainable Resort Alliance began trialling a POW Ticket in February 2024. This is a lift ticket with an added donation that supports ski resort decarbonisation and sustainability work. The first resort named for the trial was Hakuba Happo-one, with donations going toward forest maintenance. This is an industry-level action, not a confirmed Ski Japan Travel programme, but it is relevant to the resorts in its destination area.

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